Escape Eczema
escapeeczema.com
Last updated: April 2026
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1. Introduction
Welcome to Escape Eczema ("we," "our," or "us"), operated by Berhan, founder of Escape Eczema, accessible at escapeeczema.com.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
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2. Information We Collect
Information you provide directly:
First name and email address (when you opt in to receive our free guide)
Full name, email address, and payment information (when you make a purchase)
Any information you provide when contacting us by email
Information collected automatically:
IP address and browser type
Pages visited and time spent on our site
Referring URLs
Device information
Payment information:
All payment processing is handled by Stripe. We do not store your credit card details on our servers. Please review Stripe's privacy policy at stripe.com/privacy.
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3. How We Use Your Information
We use the information we collect to:
Deliver the products and free resources you have requested
Send you our email newsletter and follow-up sequence (with your consent)
Process your payments and send purchase confirmations
Respond to your enquiries and provide customer support
Improve our website and products
Comply with legal obligations
Send you marketing communications about our products and services (you may opt out at any time)
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4. Legal Basis for Processing (UK/EU Users)
Under UK GDPR and the Data Protection Act 2018, we process your personal data on the following legal bases:
Contract: To fulfil your purchase and deliver products you have ordered
Legitimate interests: To send marketing emails to existing customers about similar products
Consent: To send marketing emails to new subscribers who have opted in to receive our communications
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5. Email Communications
When you opt in to receive our free guide, you consent to receiving our email sequence and occasional marketing communications from Escape Eczema.
Every email we send includes an unsubscribe link. You may opt out at any time by clicking the unsubscribe link in any email or by emailing [email protected].
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6. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties.
We may share your information with:
Stripe — for payment processing
GoHighLevel — our CRM and email platform
Meta (Facebook/Instagram) — for advertising purposes (anonymised/hashed data only)
Legal authorities — if required by law
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7. Cookies
Our website uses cookies to enhance your experience. Cookies are small files stored on your device that help us understand how you use our site.
We use:
Essential cookies — required for the website to function
Analytics cookies — to understand how visitors use our site
Marketing cookies — to track the effectiveness of our advertising
You may disable cookies in your browser settings, though this may affect website functionality.
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8. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. If you request deletion of your data, we will comply within 30 days subject to any legal obligations.
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9. Your Rights (UK/EU Users)
Under UK GDPR you have the right to:
Access the personal data we hold about you
Correct inaccurate personal data
Request deletion of your personal data
Object to processing of your personal data
Request restriction of processing
Data portability
Withdraw consent at any time
To exercise any of these rights, email [email protected].
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
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10. Children's Privacy
Our products and services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at [email protected].
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11. Security
We implement appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.
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12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
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13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.
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14. Contact Us
For any questions about this Privacy Policy or your personal data:
Email: [email protected]
Website: escapeeczema.com
Business: Escape Eczema, operated by Berhan
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This Privacy Policy was last updated in April 2026.